Advantages of Mobile Communication
These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. They’re wrong. It’s much, much bigger than that.
For starters, there are far more mobile devices than PCs (2.8 billion handsets were in circulation by mid-2006). In Europe alone, there are four times more handsets than PCs (in some countries, there are more handsets than people.)
Mobile lets you reach people all across the world, many of whom may never own a PC. It’s not just a western phenomenon, it’s global. Beyond the numbers, the vast potential of the mobile web is also due to the way people think about and usetheir mobile devices:
- They’re always on.
- They’re always at hand.
- They’re always personal, rarely shared.
No other marketing medium can say any of these things, much less all three.
The power of the mobile web
For big brands, the mobile web is a powerful new medium for achieving all sorts of marketing goals, including:
Reaching new audiences: who may never visit a PC website or spend hours in front of a TV.
Deepening relationships: by finding new ways to reach customers and new ways to inform or entertain them.
Delivering new services: including things you can only do (or would only want to do) on a mobile.
Demonstrating your brand values: mobile campaigns say you’re young, innovative and customer-oriented.
Tying in with wider campaigns:
completing your integrated campaigns
Selling stuff: as mobile transactions skyrocket, there’s plenty of potential to make the sale right from the handset.
In short, there’s not a lot you can’t do with a mobile website and mobile campaigns – as long as you get it right.